Beyond and Above our limits…

2.23 billion active Facebook users globally, 335 billion Twitter lovers, 1 billion Instagram devotees and 188 million Snapchaters. Yikes! No wonder why money is raining upon Digital Marketers.

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Welcome to the last and final blog post on the topic, ‘Critics of Social Media’: #ThroughLinditasEyes🤓

My question to you (and you don’t have to answer immediately) is, ‘Is Social Media/Digital Marketing really necessary?’.

Upon watching Mark Ritson’s video where he discussed how Digital Marketers are faultlessly heading toward a brick wall, this had promptly triggered a thought, making me re-shift my rationale on the high importance of social media usage within a marketing campaign.

I mean, why is there such an importance shadowed upon having ALL companies/businesses creating a social presence for an overall aim to increase brand awareness and sales?

We have large and globally recognised companies such as Telstra who are ranked #9 most successful in Australia as well as ranked #1 with least use of integrated social media engagement on; Facebook (2%), Twitter (1%) and Instagram (0%), but yet are so established within not only the Australian market, but are globally recognised as well.

FUN FACT: Primary research gathered found that 66% of Australians do not follow any brands on social media, INTERESTING RIGHT!

Traditional Mediums Vs. Digital: 

It was only until last week, that I started to shift my thinking on the importance of traditional mediums over digital. I mean, like it or not, even though we are shifting toward a tech-savvy and ‘high-internet-usage-world’, i still do believe Billboards, TV and  Radio ads are not dead and are still just as effective.

Quality content:

Digital content has become useless and Mark Ritson agrees. I really do think that is comes down to a brand message being integrated and communicated well. I think now a day’s companies tend to commit ‘virtual vomit’ across social media platforms sharing almost just about anything to attract, engage and communicate with their audience. I think companies and most importantly markets need to pay closer attention toward content that’s more valuable and interesting rather than focusing their entire attention to reach and frequency (which is also important).

 

I want to hear your thoughts:

Now that you’ve read what I have to say, please comment down below your response to my earlier question which you’ve have had time to think about! Feel free to debate, I want to see a discussion! 🙂

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Big Brother…

You’ve just read the title, and are now thinking of the TV show ‘Big Brother’ on Channel 9. We’ll this week’s blog post is not on the reality show, but much rather about the scary side of the internet. Just as the show prevails, there is always someone watching your every move, and in this case there actually is.

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Let’s dive into this week’s topic ‘Legal & Ethics’: #ThroughLinditasEyes🤓

Following the progression of the internet as well as the concept ‘The-Internet-of-Things’, high involvement of different technologies and smart devices are ever so intended. With now more than one company who monitor your actions, this directly questions individual’s security and privacy concerns. In line with this, big data is also to be added toward this issue, due to high volumes of consumer data being stored and used for marketing purposes.

Defined by The Office of the Victorian Information Commissioner, “Privacy encompasses several overlapping notions, including secrecy, confidentiality, solitude of the home, informational self-determination and the freedom of surveillance…”. With “19.4 million”active Australian mobile phone users and about 88% of the Australian population being active internet users major concerns arise by which primarily focuses on privacy.

Geo-Tracking:

Moreover, geo-tracking has become a well utilized tool by numerous small-large businesses who are wanting to gain a greater insight on their consumers. Apps such as Facebook, Twitter and Snapchat are perfect examples who optimize this greatly, practising current locational-based retrievals.

Considering all the positives associated, in most instances ‘activity-based-data’ is still being retrieved even if the application itself is not in current use by the consumer. Companies such as Uber, Dominos, Foursquare and Snapchat are known for this behaviour and to me this is a concern. Many questionable concerns arise as to why this is the case and how is this possibly useful.

In my opinion this does not oblige under the Australian Governments definition of privacy and is to be considered in breach.

 

I want to hear your thoughts:

Please comment down below your opinion on this topic, and whether you agree with businesses such as Uber, Dominions and Foursquare who predominantly are in breach of consumer privacy. Don’t forget to like this blog post! 🙂 

 

What makes a successful IMC campaign?…

You’ve got a business and you’ve got a product. Who will you sell it to? How will you sell it? and how much will it cost? are all questions companies tend to ask marketers for assistance with.

In this week’s blog post, I will successfully attempt to educate you on the basic rules required to optimise you’re/a business’s ‘Integrated Marketing Communications’ (IMC) plan.

Before we begin, if you may not know what an IMC plan is, it basically attempts to unify all forms of a company’s communications and messages within several media channels and tools on one idea. This overall enhances a consumers experience with the company and whilst in the ‘awareness’, ‘information-search’ and ‘evaluation’ stage, prior to purchasing (Mckinsey 2009).

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What are the necessities before implementing an IMC plan?

Welcome to this week’s topic ‘Digital campaigns/IMC’: #ThroughLindita’sEyes🤓

Before we begin, I will be using a local business called ‘5 Star Gym’ as an illustrative example throughout discussion. This business has minimal online presence who is wanting to increase brand awareness.

Stage #1

It all begins with the traditional ‘Communication Model’ (Schramm 1995) and I’m sure we’ve all come across or heard about this before. Basically, this model explains the process of how information will travel once it has been sent by the sender to the desired person (receiver). Essentially, it goes through the process of the sender ‘encoding/decoding’ information and through a selected channel sends a ‘message’ by which creates a ‘noise’ which is then received by the receiver who ‘decodes’ the information.

Still not sure? Here is a little model visually summing up what I’ve just said:

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Now, within a business context this model also applies whilst a company is wanting to implement an IMC plan. These factors sum up the process of how the message will travel toward their desired audience. In this case, prior to implementing an IMC plan ‘5 Star Gym’ must ensure they understand how this communication model works.

With considerations to Pickton & Broderick (2001), there are 4 C’s in which needs to be considered prior to forming an IMC plan. Simply, business’s (‘5 Star Gym’) must be ‘coherent’ in ensuring different communications are logically connected. Multiple messages must ‘consistently’ support and reinforce the main idea, as well as have ‘continuity’ through communicating consistently through time. The messages must also synergistic and ‘complementary’, summing up parts greater than the whole message.

Stage #3

Once a business (‘5 Star Gym’) ensures all 4 C’s have been successfully ticked off, they are now ready to undertake media selection. With respect to Coulter & Starkis(2005) ‘Factors for Media selection model’ this covers all aspects from, aligning a company’s communication objectives through their media selection (crucial as it can define your target audience and promotional mix). To, considering factors such as the quality of the content, the time of the campaign, the flexibility, coverage in terms of frequency reach as well as overall cost.

In this case, ‘5 Star Gym’ potentially they can have a desired target audience of Males & Females aged between 18-25 who are full time University Students/Part-time workers who undertake an active lifestyle.

The media selection based on this demographic would be surround mostly around new media such as Google Ads, Facebook, Twitter etc. As well as implementing a range of traditional mediums such as TV and Radio ads.

The budget will also be limited as they are a small business, which will be cost effective due to focusing on digital tools rather than traditional mediums.

 

I want to hear your thoughts!

Thank-you for taking your time and reading this week’s blog post! Going on with the discussion of ‘5 Star Gym’s’ IMC plan, ‘What are some crucial tips you think will help strengthen the launch aswell as maintain the campaign?’.

“Climb the Google Rankings!” …

As I type this blog post, there has been over 4.7 billion searches made on Google today. Crazy Right! A substantial proportion of individuals are looking for products and services in which cater for their current needs and wants as a consumer.

All thanks to ‘Search Engine Optimization’ (SEO) businesses can now increase brand awareness and value through the consumer’s eye.

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Needless to say, if you think SEO is dead and a complete waste of time and money for businesses, then you need to think again!

Welcome to this week’s topic ‘Search & Analysis’: #ThroughLinditasEyes🤓

To grasp a better understanding of this topic, ‘Search Engine Optimization’ (SEO) is defined as, ‘A Structured approach used to increase the position of a company or its products in search engine natural or organic result listings for selected keywords or phrases’ (Chaffey et al, 2012).

In simplified terms, it is a processof focusing on optimizing a website/webpages in order to gain organic and free traffic from search engines like, Google, Yahoo and Bing.

Therefore, it is crucial for companies to understand how to optimize their presence on the internet through SEO, in order to generate lead and traffic toward their official websites, social media accounts, etc.

Let’s discuss!

Using Google, who is ranked as the leading search engine globallyas an example, we are able to see that the company generates over 33%of clicks from organic search results. Therefore, would be considered clever for businesses to this search engine as a go to for their first listing.

This however, is not enough and in order to ensure a companies website appears in the top search result listings, they must follow these crucial steps.

#1 Keyphrase analysis:

Each month, a company should analyse the average top keywords used in Google. This will assist in distinguishing the best keywords to use in order to generate traffic and lead toward the website.  Key phrases will also assist in potential customers gaining a better understanding of what the company is about.

#2 On-page optimization:

In order to remain on the top listings on Google you must ensure you consider these basic tips

-Title tags

-Meta-data descriptions

-Keyphrase usage

-Content creation (alternative image text)

#3 External linking:

Link building is a crucial aspect in which allows your website to be linked by other websites. The more links the better!

 

Let me here your thoughts!

Thank-you for taking your time and reading my most recent blog post. Please do comment down below your thoughts on my question to you, “Do you think Google is a successful search engine for new business start-ups who are wanting to use SEO as a tool to increase online brand presence and sales?

 

“Hey Siri…”

As you’re standing in the middle of your wardrobe, trying to find an outfit for the next day, you question yourself, “What will be the weather like tommoro?”. Automatically and without even thinking, you reach for your phone and question Siri/Google assistance. Within seconds your phone provides to you readily available information via the internet, enabling you to gather a desired answer immediately.

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Welcome to ‘The Internet of Things’: #ThroughLindita’sEyes🤓

The ‘Internet of Things’ (IoT) is a term coined by Kevin Ashton in 1999 in which 87% of individuals have never heard or know about, however integrate ever so seamlessly in our daily lives.

This term is defined as the, ‘Linking of machinery, equipment, and other physical assets with networked sensors and actuators to capture data and manage performance, enabling machines to collaborate and even act on new information independently’ (McKinsey, 2013).

In simplified terms, it is a concept of connecting any device wirelessly to the internet or to another device. Ranging from mobile phones, lamps, refrigerators as well as other wearable devices, the IoT has the ability to impact our daily lives as well as how we operate.

Needless to say, it is predicted that by 2020 there will be at least 4 internet connected devices for every human on Earth. Crazy right!

Furthermore, the very first IoT object went far back as to 1974, whereby the ‘ATM’s’ were invented. Progressively, we have now over a hundred of IoT objects due to the evolutionary nature of technology.

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This being said, existing/current ‘Internet of Things’ objects/products range to benefit in various areas such as; Transport and Logistics, Healthcare, Smart Environments, Personal and Social as well as Futuristic. 

Needless to say… How will marketers benefit/use ‘The Internet of Things’?

The future perspective for IoT is endless, as we are shifting toward a more tech-savy world, internet user’s data will be stored within an ‘IoT Cloud’ and used as of assistance for marketers (Wortmann and Flüchter, 2015).

IoT connectivity will assist in allowing marketers to:

  • Analyse customer buying habits across platforms
  • Gather previously unobtainable data about how consumers interact with devices and products
  • Gain deeper insights into where a customer is in the buying journey
  • Provide real-time, point-of-sale notifications and targeted ads
  • As well as, quickly resolve issues to close sales and keep customers happy

 

Please leave a comment down below an implication you think will arise due to the growth of IoT objects. 🙂

The 4 I’s To Successful Mobile Marketing …

It’s 1 am, you’re in bed, and you can’t seem to fall asleep. You turn from one side of the bed to the other, and gradually reach to your bedside table, for your Phone. As you scroll through you’re twitter newsfeed and glance at your Instagram/Snapchat/Facebook stories you come across this one ad. It goes for 10 seconds. Normally you wouldn’t watch the entire ad and you’d usually even opt to skip the entire ad, but you just did. Now you’re intrigued. It grabbed your attention, and promptly have clicked onto a link taking you to a companies/brand’s website or social media account or even better, scored yourself a coupon code.

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Welcome to Mobile Marketing: #ThroughLinditasEyes🤓

With over 4.57 billion mobile users and approximately 3.66 billion internet users worldwide, ‘Mobile Marketing’ has become a well-used and successful technique adopted by numerous companies/brands as the progression of digital marketing has evolved. Companies such as Nike, Domino’s and Trivago are successful examples who have implemented numerous mobile marketing tools, by which include; Mobile Ads, Mobile Coupons, Mobile Websites, Mobile Apps, etc.

Before I go on any further, let’s acknowledge that ‘Mobile Marketing’ isn’t as easy as numerous companies/brand’s make it seem. Thus, the key question we all have in mind is, ‘What are the crucial steps for a company or brand to strengthen their online/digital engagement or presence?’

 

(Light Bulb moment)

 

Ah-a! Effectively with respect to the ‘4 I’s of mobile social media’ (Kaplan, 2012) model, it has been advised that you must ‘Involve’, ‘Initiate’, ‘Integrate’ and ‘Individualise’ content with your targeted audience to maximise engagement, communication and cooperation.

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#1 Integrate 🙂you-like-integration-sowie-putan-integralin-an-integralso-you-can-838470.png

Using retailer ‘Supre’ as an illustrative example, when consumers are in-store or online they are advised to download the ‘Supre’ app in order to gain access to offers, student discounts and new arrival/stock information. This advertisement is shown while the shopper is browsing in store, giving consumers the opportunity to download the app prior to purchasing. Through their official website (www.supre.com.au) consumers are also shown various mobile app advertisements as well as promoting mobile discounts/coupons.

#2 Individualise 😎

Indvidualized.jpgOne great example I have in mind who practice consumer individualisation, by which enhances mobile app experience is ‘Pinterest’. Through their mobile app there is a built-in feature whereby the users/consumers have a chance to choose 5 out of numerous categories they have an interest in, whether this is; beauty, décor, fashion or cars etc. This feature allows for personalisation catering for what the user wants to see.

download.png#3 Involve 🤗

‘Glue store’ is another great example where the company engage in conversation with their consumers, via their mobile app as well as on their official website (www.gluestore.com.au). While the consumer is browsing online, an instant chat feature has been built-in, assisting in answering any queries on stock or online-orders. This feature enhances engagement, by which the company and customers communicate efficiently, increasing value via the consumers eyes.

PHEW~ YOUR ALMOST THERE

And lastly #4 Initiate 🤗

The well-known self tanning brand ‘Bondi Sands’ have perfectly practiced the creation of user-generated content via their mobile app. With the provision of an in-built feature for consumers to send instant photo reviews of their fake tan results. This feature enables the generation of conversation with other users by which leads to the creation of more user-generated content.

Anyway, that’s all for now.. i have showcased numerous examples of how companies/brands integrate various mobile marketing tools, practising all 4 of Kaplan’s crucial tips for ‘mobile social media’; by which can be adopted as of assistance by other companies/brands.

Please comment down below a best example showcased by any company/brand who practise either 1 out of the 4 tips I have mentioned above. 🙂

#July15th …

Take a second and ask yourself, have times changed? Do you feel like hatred is being shown to everyone and anything? 🤔

Blasted, integrated and consumed through our own individual lives and viewed across social media platforms, I feel like it’s the new ‘common trend’. Is society to be blamed for?

Here’s what I have to say #ThroughLindita’sEyes 🤓

From YouTube Videos titled ‘Spilling The Tea’, dis-tracks created by social influencers and rude videos and comment beings thrown across to everyone, people are forming sides, spreading hate and negativity, instead of supporting one another.

In my opinion I don’t blame society, I blame well-known figures who share a large following, who advocate and spread negative energy to viewers and as a result continue to spread this cycle of ‘hatred’.

Respected and praiseworthy ‘Yousef Saleh Erakat’ AKA FouseyTube on social platform YouTube, who shares a large online community base, endorsed #July15th AKA #HateDiesLoveArrives from one simple thought. Whilst vlogging on this particular day, he had decided to use his crowd following to spread the message of ending hatred, ending racism and stopping people who sheepishly follow others with a negative opinion. Advocating a change for one to start using their true inner voice and genuine opinions instead.

This is what happened …😱

Within the span of 24-hours this video had gone viral hitting #19 trending on YouTube, with over 200,000 comments supporting this action.

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Coined concept of ‘crowd accelerated innovation’ by Chris Anderson, and Theory ‘Crowd Manipulation’, Yousef used his existing social global crowd following to share his thought of ending hate and spread love to one another. As a result, this enabled the process of spreading light on this issue, allowing viewers to; comment, like and share the video. Creating the desire for viewers to act upon this by; blogging about the topic, uploading videos discussing the concept and people posting photos actively using #July15th #HateDiesLoveArrives.

Thus, as a social influencer and motivational speaker, Yousef Saleh Erakat was able to gain attention, increasing the level of awareness brought upon himself as a motivational speaker globally. This all began from just a click of a button, which has now become a global practice. What a GENIUS IDEA !!! The power of online shared content and the impact it can have on the world is quite an impressive thought.

#July15th #HateDiesLoveArrives 💖

Comment down below a relevant example practising the concept of ‘crowd accelerated innovation’ or ‘crowd manipulation’.

P.S. If you agree with the concept of ending hate and spreading love, make sure to add #HateDiesLoveArrives in your comments!

 

Lindita x 🙂

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