Welcome to the last and final blog post on the topic, ‘Critics of Social Media’: #ThroughLinditasEyes🤓
My question to you (and you don’t have to answer immediately) is, ‘Is Social Media/Digital Marketing really necessary?’.
Upon watching Mark Ritson’s video where he discussed how Digital Marketers are faultlessly heading toward a brick wall, this had promptly triggered a thought, making me re-shift my rationale on the high importance of social media usage within a marketing campaign.
I mean, why is there such an importance shadowed upon having ALL companies/businesses creating a social presence for an overall aim to increase brand awareness and sales?
We have large and globally recognised companies such as Telstra who are ranked #9 most successful in Australia as well as ranked #1 with least use of integrated social media engagement on; Facebook (2%), Twitter (1%) and Instagram (0%), but yet are so established within not only the Australian market, but are globally recognised as well.
FUN FACT: Primary research gathered found that 66% of Australians do not follow any brands on social media, INTERESTING RIGHT!
Traditional Mediums Vs. Digital:
It was only until last week, that I started to shift my thinking on the importance of traditional mediums over digital. I mean, like it or not, even though we are shifting toward a tech-savvy and ‘high-internet-usage-world’, i still do believe Billboards, TV and Radio ads are not dead and are still just as effective.
Digital content has become useless and Mark Ritson agrees. I really do think that is comes down to a brand message being integrated and communicated well. I think now a day’s companies tend to commit ‘virtual vomit’ across social media platforms sharing almost just about anything to attract, engage and communicate with their audience. I think companies and most importantly markets need to pay closer attention toward content that’s more valuable and interesting rather than focusing their entire attention to reach and frequency (which is also important).
I want to hear your thoughts:
Now that you’ve read what I have to say, please comment down below your response to my earlier question which you’ve have had time to think about! Feel free to debate, I want to see a discussion! 🙂